Nikon Malaysia – I AM AN EASY TRAVELLER Consumer Campaign (1st July – 31st August 2018)

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Nikon Malaysia – I AM AN EASY TRAVELLER Consumer Campaign (1st July – 31st August 2018)

Model 1+1 Year Extended Warranty Consumers Campaign
D850 Kit & Body N/A Free 1x Sony G Series 32GB XQD Memory Card + Sony XQD USB Adapter + Nikon 100th Anniversary LAMY Pen + Nikon 100th Anniversary T-Shirt
D750 Kit & Body RM800 cash back
D500 Body RM600 cash back
D7500 Kit & Body RM500 cash back
D7200 Kit & Body Free 1x AF 50mm f/1.8D + Nikon 100th Anniversary T-Shirt
D5600 18-140mm Kit, 18-55mm Kit & Body Free 1x AF-P DX 70-300mm f/4.5-6.3G ED VR + Nikon 100th Anniversary T-Shirt
D3400 Kit & Body N/A
D5300 Kit & Body N/A
COOLPIX P900 RM200 cash back

 

Sony Announces the FE 400mm f/2.8 GM OSS Lens

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Sony Introduces the Long-Awaited 400mm F2.8 G Master™ Prime Lens

New Large Aperture Super-Telephoto Prime Lens is World’s lightest in its class, with outstanding AF performance, innovative optical design and exceptional image quality

SAN DIEGO, Jun. 27, 2018 – Sony – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – has today announced the highly anticipated FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM).

The product of extensive research and testing, Sony’s new FE 400mm F2.8 GM OSS lens is the first large aperture super-telephoto prime to join the E-mount lineup. This exciting new lens produces brilliant image quality with extraordinary focusing speed and precision, while also boasting the lightest weight in its class and an extremely balanced design. It’s the ideal choice for professional sports, wildlife and nature photographers, and a perfect complement to Sony’s extensive lineup of high-speed E-mount bodies including α9, α7R III and more.

“We’re extremely excited and proud to officially introduce the new 400mm F2.8 G Master prime lens,” said Neal Manowitz, Vice President of digital imaging at Sony Electronics. “The latest in our flagship series of G Master Lenses, this new lens offers exceptional image quality and an innovative lightweight design that will give professionals a level of flexibility with a 400mm lens unlike anything they’ve ever experienced. Combined with the unmatched shooting speeds and autofocus capabilities of our full-frame E-mount cameras, it will allow them to capture and create in ways that were never before possible.”

World’s Lightest 400mm F2.8 Prime with Ideal Balance for Monopod or Handheld Shooting

Weighing it at only slightly more than 6 lbs., the new FE 400mm F2.8 GM OSS lens provides a level of portability and handheld maneuverability that has never before been achieved in a lens of its class. The remarkably light weight of this lens is achieved through an innovative optical design that includes three fluorite elements, with a reduced number of elements deployed at the front of the barrel, as well as the liberal usage of durable magnesium alloy components.

Repeated field tests and evaluation by professional photographers across the world have led to a lens design that is not front-heavy, reducing moment of inertia that resists rotation by up to 50% as compared to the SAL500F40G , ensuring quicker, more precise panning when shooting handheld or on a monopod.

Fast, Precise Autofocus

To best take advantage of the rapidly evolving shooting and focusing speeds of Sony’s latest cameras, the FE 400mm F2.8 GM OSS lens features two newly developed high-speed XD (extreme dynamic) Linear Motors that drive the lens’s focus group, achieving up to a 5x improvement in moving-subject tracking performance. These motors are supported by specially developed motion algorithms to minimize lag and instability, and control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance. This allows the lens to capture dynamic, fast moving athletes or wildlife with ease.

G Master Image Quality and Bokeh

A member of Sony’s flagship G Master series lenses, this new large aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes three fluorite elements that help to minimize chromatic aberration and suppress any amount of color bleeding. The lens has also been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare, or ghosting.

In addition to the impressive resolution, the lens features an 11-blade circular aperture mechanism that allows it to produce extremely natural and beautiful background defocus or ‘bokeh’.

The new FE 400mm F2.8 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths while maintaining fast, precise AF performance.

Durability, Reliability and Control

To withstand the harsh conditions of sporting events and wildlife photography, Sony’s new FE 400mm F2.8 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fiber hood. The lens is also dust and moisture resistant , and its front element is coated with fluorine to resist dirt and fingerprints.

There is also an ample number of hard controls on the lens, including customizable focus-hold buttons in four different locations on the lens barrel, which can be programmed for control of features such as Eye AF functionality, if desired. There is also a ‘Full-Time DMF’ switch to immediately engage manual focus at any point, and a focus ring that features Linear Response MF for fine, responsive manual focus. Additionally, the new lens includes built-in optical stabilization for dynamic action and three different ‘Mode’ settings, including a brand new Mode 3 setting with an advanced algorithm that ensures easier framing when following moving subjects. It also features a function ring with selectable ‘Preset’ and ‘Function ’ settings, which is a first for any Sony lens.

The FE 400mm F2.8 GM OSS includes a drop-in filter slot that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.

α9 System Software Update to Support FE 400mm F2.8 GM OSS

The latest system software update (Version 3.00) for α9 (ILCE-9) provides support for the new FE 400mm F2.8 GM OSS (SEL400F28GM) lens to optimize optical image stabilization performance, and enables continuous shooting with auto focus tracking, even when aperture is greater than F11.

The update also provides added option to input the camera serial number to the Exif data, a feature that has been strongly requested by professional sports photographers and photojournalists. Additionally, several other updates to the α9 camera have been implemented with the new firmware, including improved auto focus speed in low light conditions, enhanced continuous AF performance when tracking a moving subject, and reduced release time lag when shooting with flash.

Pricing and Availability

The new FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM) will ship in September for about $12,000 US and $16,250 CA. The optional Drop-in Circular Polarizing Filter (model VF-DCPL1) will ship in December for about $400 US and $550 CA.

Sony FE 400mm F2.8 GM OSS specifications

Principal specifications
Lens type Prime lens
Max Format size 35mm FF
Focal length 400 mm
Image stabilization Yes
Lens mount Sony FE
Aperture
Maximum aperture F2.8
Aperture ring No
Number of diaphragm blades 11
Optics
Elements 23
Groups 17
Special elements / coatings 1 fluorite and 3 ED elements, Nano AR and fluorine coatings
Focus
Minimum focus 2.70 m (106.3)
Maximum magnification 0.16×
Autofocus Yes
Motor type Linear Motor
Full time manual Yes
Focus method Internal
Distance scale Yes
DoF scale No
Focus distance limiter Yes
Physical
Weight 2895 g (6.38 lb)
Diameter 158 mm (6.22)
Length 359 mm (14.13)
Materials Magnesium alloy
Sealing Yes
Colour White
Filter thread 40.5 mm
Filter notes Drop-in filters
Hood supplied Yes
Hood product code ALC-SH155
Tripod collar Yes

Sony RX100 M6 Pre-order Now! Free 64GB + Extra Battery + Joby GorillaPod 500

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Get the free gifts with pre-order of Sony latest flagship compact camera from 21st June until 8th July 2018.

Sony Cyber-shot DSC-RX100 VI Digital Camera (20.1MP, Zeiss 24-200mm f/2.8-4.5 Lens, 4K30p Video, ISO 12800, 24fps) (Free 64GB + Extra Battery + Joby GorillaPod 500) (Sony Malaysia)

Pre-order at the Malaysia’s Largest Online Camera Shop!

https://shashinki.com/shop/rx100m6-p-38033.html

Zeiss Discover Week Promotion (15June – 31July 2018)

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Shriro Malaysia (official Zeiss distributor in Malaysia) is pushing out great discount on selected Zeiss lenses.

Fujifilm June Raya 2018 Promotions

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Amazing cash back for selected Fujifilm models!

Nikon Malaysia I AM SALAM AIDILFITRI Campaign (1st – 30th June 2018)

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I AM SALAM AIDILFITRI Consumers Campaign

Model 1+1 Year Extended Warranty Consumers Campaign
D850 Kit & Body N/A Free 1x Sony G Series 32GB XQD Memory Card + Sony XQD USB Adapter + Nikon 100th Anniversary LAMY Pen + Nikon 100th Anniversary T-Shirt
D750 Kit & Body RM500 cash back
D500 Body RM600 cash back
D7500 Kit & Body RM500 cash back
D7200 Kit & Body Free 1x AF 50mm f/1.8D + Nikon 100th Anniversary T-Shirt
D5600 18-140mm Kit, 18-55mm Kit & Body Free 1x AF-P DX 70-300mm f/4.5-6.3G ED VR + Nikon 100th Anniversary T-Shirt
D3400 Kit & Body N/A
D5300 Kit & Body N/A
COOLPIX P900 RM200 cash back

 

Sony RAYA Promotions

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Sony Malaysia Raya promotions from 1st May till 15th June 2018.

Sony Won 6 TIPA 2018 Awards

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Sony clinch six awards for the Best Photography Gear at the prestigious TIPA (Technical Image Press Association) World Awards 2018. The award universally recognises the highest quality cameras, lenses, accessories and imaging products of the year, and is a mark of quality. See our award-winning cameras and lenses below!

 

 

Venus Optics Launches Laowa 25mm F/2.8 2.5-5X Ultra Macro Lens

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Venus Optics‘ Japanese distributor Sightron announced two new lenses: the Laowa 9mm F2.8 Zero-D and 25mm F2.8 2.5-5x Ultra Macro. And while the 9mm F2.8 Zero-D still hasn’t made its way onto the English language Venus Optics site yet, today did see the official announcement of the strange Laowa 25mm F2.8 2.5-5x Ultra Macro.

Nothing has changed about the lens’ design since last week’s debut: the 25mm F2.8 2.5-5x Ultra Macro is still made from 8 elements in 6 groups—including an ultra low dispersion lens and multilayer coating on each element—which allow for a max working distance of 40 mm (5x) to 45 mm (2.5x). Ultimately, this lens was designed to be as portable as possible, as this comparison between it and the Canon MP-E 65mm F2.8 1-5x Macro demonstrates:

Size comparison: Laowa 25mm F2.8 2.5-5x Ultra Macro vs Canon MP-E 65mm F2.8 1-5x

The Venus Optics Laowa 25mm F2.8 2.5-5x Ultra Macro will be available starting in March for the price of $400 USD. You can also purchase an optional tripod collar ($30), Micro Four Thirds adapter ($30), or Fuji X mount adapter ($30).

For more information, if you’d like to pre-order your own, or if you want to scroll through a series of official sample images, head over to the Venus Optics website.