Kuala Lumpur, 29 May – Have fun exploring the creative world of high-quality imaging with interchangeable lenses. If you’re looking for DSLR-style results with less to carry, the NEX-F3 compact system camera from Sony makes ‘big-camera’ picture quality refreshingly accessible.
    The pocket-sized NEX-F3 features the same space-saving mirrorless design as other cameras in the E-mount family. Far bigger than sensors found in point-and-shoot compacts, the 16.1 effective megapixel Exmor™ APS HD CMOS sensor captures more light for flawless, low-noise stills and crisply detailed Full HD video (50i/25p). Just like traditional DSLR cameras, it’s easy to create beautiful defocus effects with your subject focused sharply against a smoothly blurred background. The NEX-F3 helps inexperienced photographers craft top-quality portraits without effort. Auto Portrait Framing identifies your sitter’s position, trimming the scene to create beautifully composed, high resolution portrait photos.
    Self-portraits are simple, too. Just hold the camera at arm’s length and flip the LCD 180° to see yourself clearly. Then press the shutter button, or let Smile Shutter take the picture for you automatically. Shooting options in dim light or indoors are broadened with the additional of a useful built-in flash. As introduced on the acclaimed NEX-7, this handy pop-up flash lets you brighten up portraits and other shots without the need to carry an additional flash accessory. Getting close to your subject used to mean packing a more powerful lens. But now you can enjoy high-quality close-ups with Clear Image Zoom that doubles effective magnification of your lens. Unique to Sony, By Pixel Super Resolution Technology maintains superb image detail, tones and textures. Ideal for travel and everyday shooting, it’s a great way to boost your maximum focal length without carrying extra hardware. New to digital photography? The NEX-F3 takes the guesswork out of choosing from the generous range of functions on offer. Superior Auto mode intelligently recognises a wide range of scenes and subjects, adjusting settings with the skill of a seasoned photographer. Other refinements make the NEX-F3 a must-have choice for photographers stepping up from their point-and-shoot compact. The camera’s premium feel is enhanced by a high-quality handgrip for positive, comfortable handling. Battery stamina has also been boosted to approximately 470 shots from a single charge – an 18% (approx.) improvement on the NEX-C3. Easy charging via USB simplifies battery top-ups when you’re travelling. SEL18200LE E18-200mm F3.5-6.3 telephoto zoom lens An ideal travel partner for not just the NEX-F3 but the entire Sony E-mount family, the new SEL18200LE E18-200mm F3.5-6.3 OSS LE offers a powerful 11x zoom range, and superb resolution in an easy-to-carry lens. Smaller and 12 per cent lighter than its predecessor the SEL18200, the new E-mount lens features Optical SteadyShot, to compensate for the effects of hand-shake. Direct Manual Focus also gives precise control over touching-up focus, for fine creative control over beautiful images. Additionally, customise your NEX-F3 and the SEL18200LE lens with a full range of co-ordinating accessories available. The super-soft LCS-EMH carrying case gives quick access to the camera and attached lens; while the LCS-EJC3 casual camera case fully protects the camera and lens. Other accessories include the LCS-EBS3 body case and shoulder strap kit, LCS-EB31 body case and STP-WS2 wrist strap. The NEX-F3 compact system camera and the SEL18200LE E18-200mm F3.5-6.3 telephoto zoom lens will be available from June 2012. There is a pre-sale campaign for NEX-F3 with promotion period from 1 to 10 June. During pre-sale, the 1st 200 customers nationwide will receive Accessory Voucher worth RM100 for their purchase of any NEX-F3 package. About Sony Malaysia Sony (Malaysia) Sdn Bhd began operations in Malaysia on 31 October 1973. The company specialises in marketing, sales and service for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total 66 Sony Store and Sony Centre outlets nationwide, offering consumers the latest Sony products and services. About make.believe “make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. Model SRP (RM) NEX-F3K (18-55mm) 1,999 NEX-F3D (16/18-55mm) 2,399 NEX-F3Y (18-55mm/55-210mm) 2,899 SEL18200LE 2,799 Media contact: Connie Goh Corporate Communications Sony Malaysia Tel.: +03-2295 0307 Fax: +03-2295 0408 E-mail: Connie.Goh@ap.sony.com