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Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

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  • Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

    Hasselblad, Europe
    At last you can really look a Hasselblad in the eye. And not blink.

    We’ve discounted prices on a number of models by up to 22.9% – that’s a massive 3,565 euros off the cost of a new H4D-31 (incl 35-90mm lens). And now our ultimate photography tool – the H4D-60, is down 6,200 euros to €23,900.

    The time for change has come. Until now for many the idea of owning a Hasselblad has been little more than a dream. Just an aspiration.

    Now you can go as far as your dream will take you – for a lot less money.

    Now the H4D-31 (incl. 35-90mm lens) is reduced by 3,565 euros; H4D-40 unit is down by 1,000 euros; the H4D-50 by 3,000; the H4D-60 is down 6,200 euros; the H4D-50MS by 3,000; the H4D-200MS by 4,500 and the CFV-50 Digital Back by 2,000 euros.

    You can get substantial discounts on new Hasselblad H System cameras by simply trading in your old gear. And now, for the first time, you can trade in from a CF-22 and CFV-39 to a CFV-50!

    PLUS: In a separate stand-alone offer customers who buy a new Hasselblad and lens before the end of July will be eligible to purchase a second lens at just 50% of the manufacturer’s recommended sales price*.

    For more details read here
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  • #2
    Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

    sadly it's still waaaaaaaaaaaay too expensive for me

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    • #3
      Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

      I think if the euro is going to be devalued, this will effect the price even further.
      Last edited by maxby; 18-06-2012, 09:56 AM.
      Maxby has a facebook too

      PhotoSafari - each experience is a different

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      • #4
        Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

        Originally posted by maxby View Post
        I think is the euro is going to be devalued, this will effect the price even further.

        Darn! I already paid for my car.

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        • #5
          Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

          Me too..

          Comment


          • #6
            Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

            Unfortunately it's going to be very tough for Hasselblad to survive if they have to rely on a third party to provide their imaging sensors. This price drop is a direct reaction to the likes of the D800 and it is a real threat as you can see how many reviews and articles have been surfacing comparing the D800 to the Hasselblad.

            If you just look at the past trend for digital photography. 10 years ago a DSLR was a such a rare item (remember the 1999 Nikon D1? 2.7MP). Today even school kids are carrying SLRS and even entry level DSLR are over 24MP! Fast forward 5 years from now it would not be surprising to see FX or larger sensors and 50MP being the norm for a camera body costing less than RM5K.
            Last edited by weitatt; 19-06-2012, 09:27 AM.

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            • #7
              Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

              Too expensive

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              • #8
                Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

                It looks like if HB fails to strategise, they will soon be extinct...

                Comment


                • #9
                  Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

                  Originally posted by majali View Post
                  It looks like if HB fails to strategise, they will soon be extinct...

                  I think to be fair, Hasselblad caters to a different market altogether. Those who buy know what they are buying, it is not an impulsive purchase.
                  Maxby has a facebook too

                  PhotoSafari - each experience is a different

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                  • #10
                    Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

                    Originally posted by maxby View Post
                    I think to be fair, Hasselblad caters to a different market altogether. Those who buy know what they are buying, it is not an impulsive purchase.
                    Agreed... the little that makes the difference...
                    Capturing Essence

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                    • #11
                      Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

                      Haha... you can't compare Ferraris to THORyotas... lola

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                      • #12
                        Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

                        Originally posted by maxby View Post
                        I think to be fair, Hasselblad caters to a different market altogether. Those who buy know what they are buying, it is not an impulsive purchase.
                        Impulsive purchase..??? hmmm.. i like that.. wish i could buy things just on impulse.. wonder if my wife would kill me first or the kids would trump me.. or both.. unless of course if i am going through mid-life crisis then it wouldn't matter..

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                        • #13
                          Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

                          Enough for me to pay off my coming wedding event hahahahahaha......

                          Comment


                          • #14
                            Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

                            Originally posted by patricklui View Post
                            Enough for me to pay off my coming wedding event hahahahahaha......
                            Life is all about priorities
                            I wonder who is the organization offering the discount and trade in as it is not clearly stated. Still indeed the camera set-ups are highly priced and I dare to say there are very good alternatives for most probably more attractive prices.
                            Portfolio / Blog / Photography Course | Instagram | Twitter

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                            • #15
                              Re: Hasselblad Cuts Prices, Makes Owning A Medium Format Cheaper

                              Originally posted by pointblank View Post
                              Life is all about priorities
                              I wonder who is the organization offering the discount and trade in as it is not clearly stated. Still indeed the camera set-ups are highly priced and I dare to say there are very good alternatives for most probably more attractive prices.
                              Ofcos with that price, the product should be world top class, I like the image by hasselblad speacially their large format film camera. Even their old film camera still selling in high price hahaha...to me is high price.

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