Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new weather and dust resistant digital SLR camera – the PENTAX K-30. Ideal for photographers with active outdoor lifestyles, the new PENTAX K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.
“No detail was overlooked when designing the dynamic new K-30 to be weather resistant,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. “Every seam, every button, every hinge has been weather sealed for adventure-proof creative photography. Whether enjoying outdoor activities such as hiking in the Rocky Mountains or on vacation cruising along on the Maid of the Mist at Niagara Falls, photographers can stop worrying about weather conditions and start focusing on capturing the perfect shot.”
In addition to its versatile weather-proof capabilities, the new K-30 offers features including high-speed burst shooting at a maximum speed of six images per second, a high-speed shutter unit with a top speed of 1/6000 second, and convenient dual electronic dials for quick, fingertip access to exposure control and several Auto Picture and scene modes. Coupled with an ergonomic grip that provides firm, comfortable control of the camera, and a sporty, functional design, the K-30 assures dependable, flawless performance in the field. The new K-30 is available in three body colors: Crystal White and Crystal Blue, with brilliant, glossy finishes reminiscent of the finish of an exclusive sports car; and Black, for a traditional SLR look. It is also compatible with all PENTAX K-mount lenses.
Major features include:
Weather resistant design ideal for travel and outdoor photography
Featuring 81 seals set in its compact, lightweight, portable body, the K-30 is built to be weather, dust and cold resistant with proven functionality in sub-freezing temperatures as low as 14°F (-10°C). Its exterior has been designed to be both sporty and functional for active outdoor photographers – a large grip provides a firm, secure hold of the camera; a low-profile pentaprism housing for reduced height; and a rounded, soft-rubber casing for a solid grip of the camera during vertical shooting.
Newly developed SAFOX IXi+ Autofocus (AF) module for improved autofocus performance
The K-30 features the new state-of-the-art SAFOX IXi+ AF sensor module, which assures responsive, high-precision autofocus operation by incorporating a diffraction lens to minimize chromatic aberration in accordance to the characteristics of each individual lens. A dedicated sensor also factors the light source into its calculations at the time of shooting. Additionally, 9 of its 11 focus points have cross-type sensors to capture subjects in sharp focus, while a spotbeam assists the AF system during low light situations. The K-30’s AF algorithm has also been upgraded in all areas for efficiency and accuracy. A new expanded area AF function allows the sensor module to continue to track a moving subject in AF select mode, even when it moves out of a pre-assigned auto-tracking area, by assessing distance data collected by neighboring focus sensors. This greatly improves the accuracy and speed of detecting moving subjects during autofocus shooting, and autofocusing performance when using a telephoto lens.
High resolution, low noise, true-to-life image reproduction
The K-30 incorporates the latest 16 megapixel APS-C sized CMOS image sensor with a large image-capturing area measuring 23.7mm by 15.7mm. It assures high speed image data readout to deliver super high resolution, rich gradation digital images with approximately 16.28 effective megapixels. This image sensor is coupled in the K-30 with the PENTAX “PRIME M” imaging engine for outstanding full 1080p HD movie clips (1920x1080 pixels at 30 frames per second), in addition to outstanding still image capture processing. The camera also minimizes luminance noise at low sensitivities, while offering a wide sensitivity range between ISO 100 and ISO 12800 (ISO 25600 maximum when expanded via a custom function).
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