Fujifilm 2019 Festive Promotion

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Fujifilm 2019 Festive Promotion

Terms & Conditions

  1. Valid until 28 February 2019
  2. While stocks last.
  3. FUJIFILM (Malaysia) Sdn Bhd reserved the right to amend Terms & Conditions this campaign without prior notice. Any decision made by the management of FUJIFILM (Malaysia) Sdn Bhd shall be final and no correspondence will be entertained.

Questions?

If you have any questions regarding this promotion, you may contact us at:

FUJIFILM Malaysia
Tel : +603 – 7966 0799
Email : fmal.digital@fujifilm.com

Sony Announce A6400 APS-C Mirrorless Camera

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Sony Announces its Next-generation α6400 Mirrorless Camera with Real-time Eye Autofocus, Real-time Tracking and World’s Fastest Autofocus

  • World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area
  • Advanced Real-time Eye AF
  • New Real-time Tracking for object tracking
  • 24.2MP APS-C Exmor™ CMOS image sensor and latest-generation BIONZ X™ image processor
  • 180-degree fully tiltable LCD touch screen for self-recording
  • High-speed continuous shooting at up to 11 fps mechanical shutter / 8 fps silent shooting with continuous AF/AE tracking
  • High-resolution 4K movie recording with full pixel readout and no pixel binning, plus advanced AF speed and stability
  • Interval recording for time-lapse videos

SAN DIEGO — Jan. 15, 2019 — Sony Electronics Inc. today introduced an exciting new addition to its E-mount mirrorless camera lineup – the α6400 (model ILCE-6400).

The α6400 brings many of Sony’s most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastest1 autofocus (AF) acquisition of 0.02 seconds2, while also introducing the new advanced “Real-time Eye AF” and ”Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fps4 with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K6 video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers.

“The α6400 represents another important step in the growth of Sony’s overall interchangeable lens camera lineup,” said Neal Manowitz, vice president of Imaging Solutions at Sony Electronics. “By bringing so many of our latest and most advanced technologies from full-frame cameras to a brand new APS-C model, we are giving today’s creators more options than ever to realize their vision.”

Speedy Performance that Captures Decisive Moments

The impressive autofocus system on the new α6400 inherits many technologies from Sony’s newest line-up of full-frame cameras including the α9, α7R III and α7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds2 and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.

The α6400 introduces advanced “Real-time Eye AF,” the latest version of Sony’s acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject’s eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers.

Also debuting on the α6400 is Sony’s newly developed “Real-time Tracking.” This mode utilizes Sony’s latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject’s eye7 is monitored in real time with extremely high tracking precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function as well.

In terms of overall shooting speeds, the new camera can shoot at up to 11 fps4 with full AF/AE tracking while utilizing the mechanical shutter, and up to 8 fps5 with full AF/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard / 46 frames RAW compressed, greatly increasing the chances of capturing the perfect moment.

All-around Advancements in Image Quality

Sony’s new α6400 is equipped with a 24.2 MP3 APS-C sized image sensor with that is paired with an upgraded BIONZ X processor to deliver incredible advancements in image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32000 for both still and movie, and is expandable up to ISO 102400 for still images, with excellent noise reduction at medium and high sensitivities.

The camera also inherits many of the image processing algorithms from Sony’s newest full-frame cameras, greatly suppressing noise while preserving resolution and improving texture depiction.

Advanced High-Resolution 4K6 Movie Recording with Fast Hybrid Autofocus

The versatile α6400 is an exceptional video camera, offering internal 4K (QFHD: 3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus no matter the scene, and even if an object crosses in front of the camera. This advanced AF plus touch focus functionality make it an ideal camera choice for many vloggers and video creators that are regularly creating and uploading content online.

For time-lapse movie creation, the new camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to “High”, “Mid” or “Low” during interval shooting, allowing for reduced changes in exposure over the shooting interval.

Additionally, for the first time in Sony APS-C mirrorless camera, the new model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.

Upgraded Build to Maximize Versatility

The new camera is designed to offer a high level of functionality and customization to maximize shooting freedom. New on the α6400 is a fully 180-degree tiltable, 3.0-type LCD flip screen with 921k-dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter and new Touch Tracking which quickly activates “Real-time Tracking” through the touch screen.

The camera features a high quality XGA OLED Tru-finder™ viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, the new My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium alloy design and has an extremely durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the brand new Imaging Edge Mobile application.

Pricing and Availability

The α6400 will ship in February 2019 for a suggested retail price of $900 USD and $1,250 CAD. It will also be offered as a kit with the 16-50mm F3.5 – 5.6 lens for a suggested retail price of $1,000 USD and $1,350 CAD, or in a kit with the 18-135mm F3.5 – 5.6 lens for a suggested retail price of $1,300 USD and $1,750 CAD. The camera and kits will be sold at a variety of Sony authorized dealers throughout North America.

A variety of exclusive stories and exciting new content shot with the new camera and other Sony α products can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand.

The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube. Detailed information pages within Sony.com for the new products can be found at:

(US) – LINK

(CA) – LINK

Footnotes

1 Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of January 2019, based on Sony research
2 CIPA-compliant, internal measurement method with an E 18-135mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use
3 Approximate effective megapixels
4 In “Hi+” continuous shooting mode. Maximum fps will depend on camera settings
5 Maximum fps will depend on camera settings. Some distortion may occur with fast-moving subjects or if the camera is moved sideways rapidly while shooting
6 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed Class 3 or higher is required for 100Mbps recording
7 Accurate focus may not be achieved with certain subjects in certain situations
8 “Tracking” must be enabled via the menu beforehand
9 The latest version of Imaging Edge “Viewer” and PlayMemories Home desktop applications is required
10 Connect this product to an HDR (HLG) compatible Sony TV via USB cable when displaying HDR (HLG) movies
11 S-Log2 and S-Log3 are premised on processing pictures
12 Pixels to be read are limited to the sensor area that is required for Full HD movies
13 Sony internal tests with electronic front curtain shutter
14 Availability of transfer / playback depends on the performance of the smartphone and tablet

Sony a6400 specifications

Price
MSRP $900 (body only), $1000 (w/16-50mm lens), $1300 (w/18-135 lens)
Body type
Body type Rangefinder-style mirrorless
Body material Magnesium alloy
Sensor
Max resolution 6000 x 4000
Image ratio w:h 1:1, 3:2, 16:9
Effective pixels 24 megapixels
Sensor photo detectors 25 megapixels
Sensor size APS-C (23.5 x 15.6 mm)
Sensor type CMOS
Processor Bionz X
Color space sRGB, Adobe RGB
Color filter array Primary color filter
Image
ISO Auto, 100-32000 (expands to 102800)
Boosted ISO (maximum) 102800
White balance presets 10
Custom white balance Yes
Image stabilization No
Uncompressed format RAW
JPEG quality levels Extra fine, fine, standard
File format
  • JPEG (Exif v2.31)
  • Raw (Sony ARW)
Optics & Focus
Autofocus
  • Contrast Detect (sensor)
  • Phase Detect
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Autofocus assist lamp Yes
Manual focus Yes
Number of focus points 425
Lens mount Sony E
Focal length multiplier 1×
Screen / viewfinder
Articulated LCD Tilting
Screen size 3
Screen dots 921,600
Touch screen Yes
Screen type TFT LCD
Live view Yes
Viewfinder type Electronic
Viewfinder coverage 100%
Viewfinder magnification 0.7×
Viewfinder resolution 2,359,296
Photography features
Minimum shutter speed 30 sec
Maximum shutter speed 1/4000 sec
Exposure modes
  • Program
  • Aperture priority
  • Shutter priority
  • Manual
Scene modes
  • Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, handheld Twilight, Night Portrait, Anti-Motion Blur
Built-in flash Yes
Flash range 6.00 m (at ISO 100)
External flash Yes (via hot shoe)
Flash modes Off, auto, on, slow sync, rear sync, redeye reduction, wireless, hi-speed sync
Flash X sync speed 1/160 sec
Drive modes
  • Single shooting
  • Continuous
  • Self-timer
  • Bracketing (AE, WB, DRO)
Continuous drive 11.0 fps
Self-timer Yes
Metering modes
  • Multi
  • Center-weighted
  • Highlight-weighted
  • Average
  • Spot
Exposure compensation ±5 (at 1/3 EV, 1/2 EV steps)
AE Bracketing ±5 (3, 5 frames at 1/3 EV, 1/2 EV, 2/3 EV, 1 EV, 2 EV steps)
WB Bracketing Yes
Videography features
Format MPEG-4, H.264
Modes
  • 3840 x 2160 @ 30p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM
  • 3840 x 2160 @ 30p / 60 Mbps, XAVC S, MP4, H.264, Linear PCM
  • 3840 x 2160 @ 24p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM
  • 3840 x 2160 @ 24p / 60 Mbps, XAVC S, MP4, H.264, Linear PCM
  • 1920 x 1080 @ 120p / 100 Mbps, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 120p / 60 Mbps, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 60p / 25 Mbps, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 60i / 24 Mbps, AVCHD, MTS, H.264, AAC
  • 1920 x 1080 @ 50i / 17 Mbps, AVCHD, MTS, H.264, AAC
  • 1920 x 1080 @ 30p / 16 Mbps, MOV, H.264, Linear PCM
Microphone Stereo
Speaker Mono
Storage
Storage types SD/SDHC/SDXC/Memory Stick DUO (UHS-I compliant)
Connectivity
USB USB 2.0 (480 Mbit/sec)
USB charging Yes
HDMI Yes (micro-HDMI)
Microphone port Yes
Headphone port No
Wireless Built-In
Wireless notes 802.11b/g/n + NFC + Bluetooth 4.1
Remote control Yes (via smartphone)
Physical
Environmentally sealed Yes
Battery Battery Pack
Battery description NP-FW50
Battery Life (CIPA) 410
Weight (inc. batteries) 403 g (0.89 lb / 14.22 oz)
Dimensions 120 x 67 x 60 mm (4.72 x 2.64 x 2.36)
Other features
Orientation sensor Yes
Timelapse recording Yes
GPS None

Nikon Malaysia Capture The Joy of Prosperity Consumer Campaign (1st January – 28th February 2019)

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Nikon Malaysia Capture The Joy of Prosperity Consumer Campaign (1st January – 28th February 2019)

Sony Firmware Update 2.10 for a7 III & a7R III

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Sony has released Firmware Update 2.10 for a7 III & a7R III cameras with a fix for a bug found in the previous firmware version 2.00.

From the notes, it sounds as though this update might also resolve an incompatibility issue caused by a recent change to the design of SanDisk Extreme Pro UHS-1 SDXC cards (though I don’t have any affected cards to test.)

Benefits and Improvements from the latest update

• Fixes a rarely occurring bug in which the camera may stop functioning while writing RAW data onto an SD card that has already been used multiple times. Please Note:

    • • This may also cause abnormalities in the files managing the images, preventing the images from displaying on the camera

 

    • • No image data in the memory card will be corrupted or deleted aside from the data that was being written at the time the interruption occurred

 

    • Taking a picture while using the Auto Review function may occasionally cause the camera to stop responding

• Solves the problem caused by a specific third-party memory card, which would not be recognized by Sony cameras
• Improvement of the overall stability of the camera

[All Previous Benefits and Improvements are also included in this Update]

File Version

2.10

Release Date

12-18-2018

Firmware 2.10 Download Links:

a7 III | a7R III

Sony Malaysia Year End Festival 2018

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Sony Malaysia Year End Festival 2018 with discount upto RM1300!

Zeiss Malaysia Year End 2018 Sales

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Now, this is the time that everyone has been waiting for…Year End Sales! Zeiss lenses promo is back with instant cash back guaranteed. So, what are you waiting for? Don’t miss this great deal! Promo ends 31st December 2018.

Nikon Malaysia Z6 Pre-Order (8th – 15th Nov 2018)

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Nikon Malaysia has announced the price of Z6 and is now opened for pre-order till 15th Nov 2018.

You may pre-order now at ShaShinKi.com

Nikon Z6 Mirrorless Digital Camera with 24-70mm Lens and FTZ Mount Adapter Kit (Free Camera Bag, 32GB XQD Memory Card + XQD Card Reader) (Nikon Malaysia)
 Nikon Z6 Mirrorless Digital Camera with 24-70mm Lens and FTZ Mount Adapter Kit (Free Camera Bag, 32GB XQD Memory Card + XQD Card Reader) (Nikon Malaysia)  RM12,298.00  RM11,889.00
Nikon Z6 Mirrorless Digital Camera with FTZ Mount Adapter Kit (Free Camera Bag, 32GB XQD Memory Card + XQD Card Reader) (Nikon Malaysia)
 Nikon Z6 Mirrorless Digital Camera with FTZ Mount Adapter Kit (Free Camera Bag, 32GB XQD Memory Card + XQD Card Reader) (Nikon Malaysia)  RM9,698.00  RM9,288.00
Nikon Z6 Mirrorless Digital Camera with Z 24-70mm f/4 S Lens
 Nikon Z6 Mirrorless Digital Camera with Z 24-70mm f/4 S Lens  RM11,968.00  RM11,358.00

Nikon Malaysia SHARE YOUR PASSION Consumer Campaign (1st October – 30th November 2018)

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Nikon Malaysia SHARE YOUR PASSION Consumer Campaign (1st October – 30th November 2018)

Zeiss DOUBLE REWARD Promotions (5th-30th Sept 2018)

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Get yourself a DOUBLE REWARD from ZEISS when you purchase any ZEISS Batis and Touit from 5th-30th Sept 2018. Firstly, you will instantly get a rebate up to RM2,049 and secondly, get additional gifts for the first 40 pax who purchased and registered with us. *While stocks last

Register your lens here and get rewarded: bit.ly/ZEISSDoubleReward

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Sony Malaysia has just announced a Full Frame Travel Starter kit bundling A7ii (body only) with SEL24240.

Why A7ii + SEL24240?

  • A7ii is Sony Full Frame starter mirrorless camera, most suited for casual / semiprofessional use
  • Main Unit is very light, coupling with SEL24240, covering versatile environments when travelling
  • SEL24240 allows users to cover a wide range of focal length, from 24mm to 240mm (10x zoom)