Sony Won 6 TIPA 2018 Awards

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Sony clinch six awards for the Best Photography Gear at the prestigious TIPA (Technical Image Press Association) World Awards 2018. The award universally recognises the highest quality cameras, lenses, accessories and imaging products of the year, and is a mark of quality. See our award-winning cameras and lenses below!

 

 

Venus Optics Launches Laowa 25mm F/2.8 2.5-5X Ultra Macro Lens

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Venus Optics‘ Japanese distributor Sightron announced two new lenses: the Laowa 9mm F2.8 Zero-D and 25mm F2.8 2.5-5x Ultra Macro. And while the 9mm F2.8 Zero-D still hasn’t made its way onto the English language Venus Optics site yet, today did see the official announcement of the strange Laowa 25mm F2.8 2.5-5x Ultra Macro.

Nothing has changed about the lens’ design since last week’s debut: the 25mm F2.8 2.5-5x Ultra Macro is still made from 8 elements in 6 groups—including an ultra low dispersion lens and multilayer coating on each element—which allow for a max working distance of 40 mm (5x) to 45 mm (2.5x). Ultimately, this lens was designed to be as portable as possible, as this comparison between it and the Canon MP-E 65mm F2.8 1-5x Macro demonstrates:

Size comparison: Laowa 25mm F2.8 2.5-5x Ultra Macro vs Canon MP-E 65mm F2.8 1-5x

The Venus Optics Laowa 25mm F2.8 2.5-5x Ultra Macro will be available starting in March for the price of $400 USD. You can also purchase an optional tripod collar ($30), Micro Four Thirds adapter ($30), or Fuji X mount adapter ($30).

For more information, if you’d like to pre-order your own, or if you want to scroll through a series of official sample images, head over to the Venus Optics website.

Leica Matte Black M Monochrom ‘Stealth Edition’ that Glows in the Dark

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Leica Camera and Marcus Wainwright of rag & bone Collaborate for Special Edition M Monochrom (Typ 246)

The new ‘Stealth Edition’ set underscores Wainwright’s quest for purity and perfection with a sleek, matte black version of the distinctive Leica M Monochrom

March 8, 2018 – Today, Leica announced an unprecedented special edition of its unique digital rangefinder camera with a black-and-white sensor: the Leica M Monochrom (Typ 246) ‘Stealth Edition.’ Limited to just 125 sets worldwide and designed by Marcus Wainwright, CEO, Founder and Creative Director of the New York-based fashion brand rag & bone, the special edition camera and accompanying Summicron-M 35 mm f/2 ASPH. lens matches Leica’s high standard for quality and craftsmanship, with a new twist. With the M Monochrom camera, Wainwright, a longtime Leica photographer and enthusiast of black-and-white photography, has intensified the highly coveted unobtrusive nature of the camera with a unique matte black look and glow-in-the-dark accents for added functionality.

“For me the Leica M system personifies the pursuit of perfection in an object designed for a singular purpose. Inspired by that, I was aiming to try and further refine and perfect the M Monochrom – an almost impossible task – by distilling it to its purest form and highlighting the stealth nature of the camera and lens,” Wainwright said.

Staying true to Leica’s integrity and his focus on the essentials, Wainwright sought to perfect the iconic design of the Leica M camera with an aesthetic that marries purity with function. The ‘Stealth Edition’ of the Leica M Monochrom is quite possibly the most discreet camera on the market today, with both camera and lens dressed in an unassuming black matte finish and minimal branding to eliminate any distractions from the purity and integrity of the design. Only the most important engravings for photographic settings are highlighted on both the camera and lens, each crafted with a with a striking glow in dark fluorescent paint for optimal use in low-light situations. A jet-black, extremely smooth cowhide leather trim adds a layer of texture to the camera and excellent grip for the on-the-go photographer.

The ‘Stealth Edition’ set maintains all the hallmark features of the original M Monochrom (Typ 246) and Summicron-M 35 mm f/2 ASPH. lens. The sensor of the Leica M Monochrom is liberated from color filters, recording only luminance values to capture light with unparalleled sharpness and integrity, even at high ISO ranges. Along with its low susceptibility to image noise, bright viewfinder and rangefinder, ultra-quiet shutter release, and unique design, the ‘Stealth Edition’ set enhances the pursuit to “see in the dark” by broadening horizons for available-light photography and the creation of dynamic atmospheric images.

Meanwhile, the lens has the classic street photographer’s focal length of 35 mm and impresses with high imaging performance and uniquely pleasing bokeh. Despite its high speed and exceptional image quality, its dimensions are astoundingly compact. Paired with this lens, the Leica M cameras become extremely compact, versatile and elegant photographic tools.

The Leica M Monochrom (Typ 246) ‘Stealth Edition’ will be on sale from March 20, 2018. The edition is strictly limited to only 125 camera sets worldwide, each of which bears a distinctive serial number. The set also includes a comfortable, black fabric carrying strap, a metal front cap for the lens and a certificate of authenticity.

Sigma Releases Firmware Update 1.09 for MC-11 Mount Converter

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Sigma Firmware Update 1.09 for MC-11 Mount Converter adds compatibility with the Sigma 14-24mm F2.8 DG HSM Art lens and improves AF performance and “Eye AF” with select SGV lenses.

Ver. 1.09
Update Date: 2018.03.07
Firmware Download Link

• Adds compatibility with the Sigma 14-24mm F2.8 DG HSM | Art lens

• Improved AF performance in the peripheral areas of the image as well as when the “Eye AF” function is selected with the SGV lenses listed below *1

• With lenses that are not compatible with the MC-11, it has corrected the release time lag which occurred during flash photography.*2

*1 Sigma 35mm F1.4 DG HSM | Art, Sigma 50mm F1.4 DG HSM | Art, Sigma 85mm F1.4 DG HSM | Art, Sigma 135mm F1.8 DG HSM | Art, Sigma 18-35mm F1.8 DC HSM | Art, Sigma 24-70mm F2.8 DG OS HSM | Art, Sigma 100-400mm F5-6.3 DG OS HSM | Contemporary

*2 Please note that this does not guarantee accurate operation with all the lenses that are not compatible with the MC-11.

[Before updating the MC-11 firmware, please ensure SIGMA Optimization Pro has been updated to ver. 1.4.1 or later for Windows, and ver. 1.4.0 or later for Macintosh.]

Panasonic Announced 50-200mm F2.8-4.0 ASPH Lens

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The New Ultra Telephoto Zoom Lens for Superb Image Quality LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH. (H-ES50200)

100 mm to 400 mm
* Super Telephoto with High Mobility
*35mm camera equivalent

Newark, NJ (February 26, 2018) Panasonic introduces a new telephoto zoom digital interchangeable lens, the compact LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH. (35 mm camera equivalent: 100-400 mm), the third lens to be introduced from its LEICA DG VARIO-ELMARIT F2.8-4.0 Series. And like all lenses in the series, includes Panasonic’s Nano Surface Coating technology to minimize ghosts and flaring, plus a rugged, dust/splash-proof design that is freeze-proof to -10℃.

The LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH. has a zoom range of 100mm to super telephoto 400 mm (35mm camera equivalent) to cover shooting situations from wildlife and indoor sports to portraits. The POWER O.I.S. (Optical Image Stabilizer) effectively compensates for hand-shake movement to shoot even without a tripod. The lens works with Dual I.S.*1 (Image Stabilizer) and Dual.I.S.2*2 when mounted on compliant Panasonic LUMIX DSLM (Digital Single Lens Mirrorless) cameras.

Comprising 21 elements in 15 groups, the lens system features two UED (Ultra Extra-low Dispersion) lenses, two ED (Extra-low Dispersion) lenses and two aspherical lenses. The sensor drive at max. 240 fps takes full advantage of cameras with high-speed, high-precision Contrast AF for exceptional video recording performance, and an inner focus drive system ensures smooth, silent operation. A micro-step drive system in the aperture control helps the camera smoothly catch up to brightness changes when zooming or panning. The optical design provides exceptional barycentric stability to minimize image shifts during zooming.

By attaching a filter (67mm) such as ND or PL, the lens provides a wider range of expression in photos and video. A 1.4x Teleconverter DMW-TC14*3 extends focusing distance to 560mm (35mm camera equivalent) and the 2.0x Teleconverter DMW-TC20*3 to 800mm (35mm camera equivalent) for more close-up shots.

The LEICA DG VARIO-ELMARIT 50-200mm will be available in stores at the end of June 2018. Suggested retail price is $1699.99 Available in sharp, metallic black.

*1 Dual I.S. can be used with LUMIX GX9, GX8 and GX80/85.
*2 Dual I.S.2 can be used with LUMIX G9, GH5, G80/G81/G85.
*3 To be sold separately as optional accessories.
•Design and specifications are subject to change without notice.
•LEICA is a registered trademark of Leica Microsystems IR GmbH.
•ELMARIT is a registered trademark of Leica Camera AG.

The LEICA DG VARIO-ELMARIT F2.8-4.0 Series covers 16 to 400mm (35mm camera equivalent) with three outstanding lenses – LEICA DG VARIO-ELMARIT 8-18mm / F2.8-4.0 ASPH. (H-E08018), LEICA DG VARIO-ELMARIT 12-60mm/F2.8-4.0 ASPH. (H-ES12060) and LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH. (H-ES50200), to provide versatile, superb picture quality.

Panasonic Leica DG Vario-Elmarit 50-200mm F2.8-4 specification

Principal specifications
Lens type Zoom lens
Max Format size FourThirds
Focal length 50–200 mm
Image stabilization Yes
Lens mount Micro Four Thirds
Aperture
Maximum aperture F2.8–4
Minimum aperture F22
Aperture ring No
Number of diaphragm blades 9
Optics
Elements 21
Groups 15
Special elements / coatings 2 aspherical + 2 UED + 2 ED elements, Nano Surface Coating
Focus
Minimum focus 0.75 m (29.53)
Maximum magnification 0.5×
Autofocus Yes
Motor type Linear Motor
Full time manual Yes
Focus method Internal
Distance scale No
DoF scale No
Physical
Weight 655 g (1.44 lb)
Diameter 76 mm (2.99)
Length 132 mm (5.2)
Sealing Yes
Colour Black
Zoom method Rotary (extending)
Power zoom No
Filter thread 67 mm
Hood supplied Yes
Tripod collar No

SIGMA 70mm F2.8 DG MACRO – First ART Series Macro Lens

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SIGMA 70mm F2.8 DG MACRO

Stunning resolution and clarity for a breathtaking visual experience—a razor-sharp macro lens joins the Art line

1. Design prioritizing optical performance

2. Focus-by-wire system for comfortable and precise focusing

3. Compatible with Sony E-mount cameras with full-size sensors

4. Compatible with Canon Lens Aberration Correction

5. Compatible with SIGMA ELECTRONIC FLASH MACRO EM-140 DG (adapter required)

6. Compatible with SIGMA TELE CONVERTERS (Not available for Sony E-mount lens) Launch: TBD Accessory: Case, Hood (LH708-01) Available AF mounts: SIGMA, Canon, Sony E-mount Note: Appearance and specifications are subject to change without notice.

The long-awaited first macro lens in the Art line In recent years, macro lenses in the standard range have tended to employ inner focusing with the goal of maximizing autofocus speed. In contrast, the new SIGMA 70mm F2.8 DG MACRO | Art lens is designed to prioritize optical performance, fulfilling the demanding image quality requirements that define the Art line. In the standard to mid-telephoto range, it delivers stunning resolution and incredible clarity that greatly exceed expectations for a macro lens. The coreless DC motor further enhances image quality, while an optimized algorithm helps offer extremely smooth autofocus performance for a weightier, high-performance lens. Photography enthusiasts will recall a certain legendary, razor-sharp macro lens—the SIGMA MACRO 70mm F2.8 EX DG—and be glad to learn it is available in a new form, updated with outstanding Art line quality.

Key features
1. Design prioritizing optical performance In order to realize top-level performance at every shooting distance, the lens features an extending, floating, two-group focus mechanism. This configuration minimizes aberration to produce optimal results at any focus distance. To minimize axial chromatic aberration, the optical system incorporates two FLD glass elements, two SLD glass elements, and one element with a high rate of anomalous partial dispersion and a high index of refraction. In addition, two aspherical lens elements help increase resolution at close shooting distances. This optical system makes possible a razor-sharp in-focus area contrasted with a bokeh area free of color streaking.

2. Focus-by-wire system for comfortable and precise focusing The focus-by-wire system eliminates the direct mechanical connection between the focus ring and the focus drive system. Controlled by SIGMA’s latest algorithm, a newly developed coreless DC motor adjusts focus with optimal speed and low noise. Full-time manual focus is available even during autofocus, allowing the photographer to make minute focus adjustments simply by turning the focus ring. In addition, the focus ring’s large angle of rotation helps the photographer achieve the extremely precise focusing required for effective macro photography.

3. Compatible with full-frame Sony E-mount cameras The version of this lens compatible with Sony E-mount mirrorless cameras contains the same optical system as for SLRs. SIGMA MOUNT CONVERTER MC-11 is not required, as the lens performs the same functions as the converter, including in-camera image stabilization and in-camera lens aberration correction. In addition, the lens is compatible with Sony’s Continuous AF, which is not addressed by MOUNT CONVERTER MC-11. SIGMA plans to offer over time Sony E-mount versions of every full-frame prime lens currently available in the Art line, from 14mm to 135mm.

Note: This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

4. Compatible with Canon Lens Aberration Correction The Canon mount lens is compatible with the Canon Lens Aberration Correction function.* Matching the optical characteristics of the lens, this function performs in-camera corrections of peripheral illumination, chromatic aberrations, distortion, and more, further enhancing image quality. *Function not available on all Canon cameras. Further, available corrections may vary by Canon camera model.

5. Compatible with ELECTRONIC FLASH MACRO EM-140 DG (adapter required) Exclusively for SIGMA 70mm F2.8 DG MACRO | Art, the 65mm MACRO FLASH ADAPTER makes the lens compatible with ELECTRONIC FLASH MACRO EM-140 DG (both accessories sold separately). Thanks to the 72mm filter thread, a 72mm MACRO FLASH ADAPTER can also be added so as to accommodate 72mm macro flash products and accessories, including macro flashes other than EM-140 DG as well as ring lights.

6. Compatible with SIGMA TELE CONVERTERS The lens is compatible with SIGMA TELE CONVERTERS (sold separately) designed for the company’s new lens lines. SIGMA TELE CONVERTER TC-1401 allows the lens to be used as a 98mm F4 mid-telephoto macro with autofocus functionality,* while SIGMA TELE CONVERTER TC-2001 allows the lens to be used as a 140mm F5.6 mid-telephoto macro with manual focus.
*Autofocus available at 0.5m to infinity.
*Not available for Sony E-mount lens

Other features

  • Mount with dust- and splash-proof design*
    *SIGMA mount lens does not include sealing, since sealing is present on compatible SIGMA cameras.
  • Rounded diaphragm
  • Fast AF with full-time manual override*
    * The operation of full-time MF may vary based on mount type.
  • Compatible with SIGMA MOUNT CONVERTER MC-11*
    *SIGMA and Canon mount lenses
  • Available SIGMA USB DOCK makes customization and flexible adjustment possible*
    *Not available for Sony E-mount lens
  • Available Mount Conversion Service
  • Brass bayonet mount
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • “Made in Japan” with outstanding craftsmanship

For more information about the SIGMA GLOBAL VISION lineup of fine products, please visit the official SIGMA global website: SIGMA GLOBAL VISION: http://www.sigma-global.com

Specifications
All figures calculated for SIGMA

Lens Construction: 13 elements in 10 groups | Angle of view (35mm): 34.3° | Number of diaphragm blades: 9 (rounded diaphragm) | Minimum aperture: F22 | Minimum focusing distance: 25.8cm/10.2in. | Maximum magnification ratio: 1:1 | Filter size: ø 49mm| Dimensions (diameter x length): ø70.8mm x 105.8mm/2.8in. x 4.2in. | Weight: 515g/18.2oz.

Sigma announces 9 full-frame E-mount Art primes

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SIGMA launches seven interchangeable Art prime lenses for Sony E-mount cameras with full-frame sensors

SIGMA Corporation is pleased to announce the upcoming launch of interchangeable lenses for the Sony E-mount digital camera series with full-frame image sensors. SIGMA will gradually introduce the lenses as members of the Art line, which offers photographers the highest level of optical performance.

While offering the same high-performance optical design as other lenses in the Art line, the new Sony E-mount models will feature a newly developed control algorithm that optimizes the autofocus drive and maximizes the data transmission speed. In addition, these lenses will be compatible with Sony’s Continuous AF (AF-C) and high-speed autofocus, which are not addressed by SIGMA MOUNT CONVERTER MC-11. Like the converter MC-11, the lenses will be compatible with in-camera image stabilization and in-camera lens aberration correction, which includes corrections for peripheral illumination, chromatic aberrations, and distortion.

The lineup will include the Art line set of seven prime lenses covering 14mm to 135mm. It will also include two models that SIGMA will be exhibiting at CP+ 2018: 70mm F2.8 DG MACRO | Art and 105mm F1.4 DG HSM | Art (launch date TBD). Further, SIGMA plans to introduce additional Sony E-mount models in the Art line going forward.

Note: This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

Key features

1. Autofocus tuned for each lens
Thanks to an autofocus drive control program tuned for each lens and high-speed data transmission, the lenses will offer high-speed autofocus at the same performance level as that of a lens designed exclusively for mirrorless cameras. In particular, in E-mount cameras offering Sony’s Fast Hybrid AF, AF-C mode will deliver exceptional subject following performance. Moreover, autofocus will remain extremely precise even in those E-mount cameras offering only contrast AF.

2. Compatible with in-camera image stabilization
The lenses will be compatible with in-camera image stabilization. The Sony E-mount camera senses the focal length of the lens and automatically optimizes image stabilization performance.

3. Data loaded for compatibility with in-camera aberration correction The lenses will be fully compatible with in-camera aberration correction, which includes corrections for peripheral illumination, chromatic aberrations, and distortion. By matching corrections to the optical characteristics of the lens, this function takes image quality to an even higher level.

4. Native mount for a more rigid and stable feel Making the mount native to the lens makes possible a more rigid and stable feel to the lens. Featuring a special surface treatment to enhance strength, the brass bayonet mount offers a high-precision fit and exceptional durability. The mount connection area incorporates rubber sealing for dust- and splash-proof construction.

5. Available Mount Conversion Service This service converts the mount of SIGMA lenses to that of a different camera body, allowing photographers to continue using their favorite lenses over the long term regardless of camera system.

Note 1: The Mount Conversion Service is different from a normal repair. In order to apply for the service, please contact your nearest authorized SIGMA subsidiary or distributor. http://www.sigma-global.com/en/about/world-network/

Note 2: This service is performed exclusively by SIGMA.

Product lineup

SIGMA 14mm F1.8 DG HSM | Art
Launch date: TBD. Includes case

SIGMA 20mm F1.4 DG HSM | Art
Launch date: TBD. Includes case

SIGMA 24mm F1.4 DG HSM | Art
Launch date: TBD. Includes case and hood

SIGMA 35mm F1.4 DG HSM | Art
Launch date: TBD. Includes case and hood

SIGMA 50mm F1.4 DG HSM | Art
Launch date: TBD. Includes case and hood

SIGMA 70mm F2.8DG MACRO | Art (CP+ 2018 exhibit)
Launch date: TBD. Includes case and hood

SIGMA 85mm F1.4 DG HSM | Art
Launch date: TBD. Includes case and hood

SIGMA 105mm F1.4 DG HSM | Art (CP+ 2018 exhibit)
Launch date: TBD. Include case, hood, and tripod socket

SIGMA 135mm F1.8 DG HSM | Art
Launch date: TBD. Includes case and hood

Tokina unveils the FíRIN 20mm F2.0 FE AF autofocus lens for Sony E-Mount

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New Tokina FíRIN 20mm F2 FE AF

February 22nd, 2018 – Kenko Tokina Co., Ltd. is proud to announce the new Tokina FíRIN 20mm F2 FE AF, the second prime lens in Tokina’s premium lens series “FíRIN” for mirrorless cameras.

Overview

FíRIN 20mm F2 FE AF is the long-awaited autofocus version of the existing FíRIN 20mm F2 FE super wide angle lens for full-frame Sony E-mount. Adopting the same optical design as in MF model, now we offer two options for end-users to choose according to the purpose and style of shooting.

Optical performance

Being optimized for full size camera sensors in terms of size and resolving ability, the optical design adopts 2 aspherical elements and 3 lenses molded from Super-low Dispersion glass to significantly reduce any type of aberration including spherical aberration, distortion and chromatic aberration while assuring high resolution and stunning performance even at wideopen aperture.

Functionality

Keeping along with the basic development concept of the previous model FíRIN 20mm F2 FE AF is made compatible to autofocus and other functions of the camera providing perfect functionality and usability for the photographer.

Ring-shaped ultrasonic autofocus motor

For AF drive system FíRIN 20mm F2 FE AF adopts quick responsive and silent ring-shaped ultrasonic motor. Coupled with GMR sensor AF performs fast and accurate focusing.

Full compatibility to AF system

FíRIN 20mm F2 FE AF is fully compatible with Fast Hybrid AF system and all AF function settings, providing the same AF performance as with common E-mount AF lenses. Fine manual focus adjustment is also possible.

MF Assist function

Accurate focusing is supported by compatibility to MF Assist function, when fine focusing adjustment is operated by manual rotation of the focusing ring with the simultaneous interlocking with image enlarging function and bar distance display on the monitor.

Optical correction

Due to the data transmittance ability via electric contacts the camera obtains necessary data from the lens chip to correct shading, distortion and lateral chromatic aberrations. Optical corrections can be done by the camera as well.

Image Stabilization

By transmitting focal length data FíRIN 20mm F2 FE AF is able to get maximum use of In-Body Image Stabilization function of the camera.

* When in-built camera flash is used vignetting may occur. Please use external flash.

About sales release:

Sales release in Japan: end of April, 2018 (tentative)
Sales release worldwide: end of May, 2018 (tentative)

A prototype of Tokina FíRIN 20mm F2 FE AF will be displayed at CP+2018
Kenko Tokina booth location: Exhibition Hall(1F), booth # G-57

Sigma Announces Pricing & Availability for Its New 14-24mm F2.8 DG HSM Art Lens

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Sigma Announces Pricing & Availability for Its New 14-24mm F2.8 DG HSM Art Lens

The ultra-wide angle zoom will begin shipping in mid-March for a retail price of $1,299.00 USD (Around RM5200)

Ronkonkoma, NY – February 23, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced that the latest addition to its Sigma Global Vision lens offerings, the 14-24mm F2.8 DG HSM Art, will be available in mid-March for $1,299.00 USD through authorized US retailers. Designed for 50-megapixel plus cameras, the 14-24mm F2.8 DG HSM Art achieves the legendary Art lens sharpness with three FLD glass elements, three SLD glass elements, and three aspherical lens elements, including one 80mm high precision molded glass aspherical element. With near zero distortion (less than 1%) and minimal transverse chromatic aberration, flare and ghosting, the new Sigma 14-24mm offers constant F2.8 brightness throughout the zoom range and delivers optimal image quality at every focal length and shooting distance. The high-speed, high-accuracy autofocus allows photographers to capture incredible, in-the-moment images that set a new standard in the era of outstanding high-resolution.

In addition to outstanding optical performance, the 14-24mm F2.8 DG HSM Art features the Sports line level dust- and splash-proof design with special sealing at the mount connection, manual focus ring, zoom ring and cover connection, allowing for the lens to be used during varying weather conditions.

The new Sigma 14-24mm F2.8 DG HSM Art lens supports Canon, Nikon and Sigma mounts and works with Sigma’s MC-11 Sony E-mount converter. The Nikon mount features brand new electromagnetic diaphragm, whereas the Canon mount is compatible with the Canon Lens Aberration Correction function.

Full technical specifications can be found on the Sigma website at: https://www.sigmaphoto.com/14-24mm-f2-8-dg-hsm-a.

Canon Speedlite 470EX-AI Flash, World’s First Intelligent Bounce Flash!

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WORLD’S FIRST FLASH FEATURING AUTO INTELLIGENT BOUNCE TECHNOLOGY* INTRODUCED FROM CANON

New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images

MELVILLE, N.Y., Feb. 25, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.

“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”

At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.

The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99**. For more information please visit, usa.canon.com.

* As of February 25, 2018. For a list of compatible Canon cameras please visit, usa.canon.com/470chart
** Availability, price and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.

Sony Announced A7 III Full Frame Camera, 24MP, 693 AF Points, 5-Axis IS, Dual SD Slot, NP-FZ100 Battery

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Sony Expands Full-frame Mirrorless Lineup with Introduction of New α7 III Camera

Versatile New Model Combines all the Latest Imaging Technologies into a Compact Package

  • Newly Developed Full-frame 24.2MP[i] Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop[ii] Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps[iii] with either Mechanical Shutter or Silent Shooting[iv] and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilization with a 5.0 step[v] shutter speed advantage
  • High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera[vii] at 710 shots[viii] per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more

LAS VEGAS, Feb. 26, 2018 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced yet another impressive addition to their full-frame mirrorless camera lineup, the α7 III (model ILCE-7M3).

 

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stopsii of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fpsiii with either mechanical shutter or silent shootingiv, diverse 4Kvi video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

“We are continually pushing to deliver more for our customers – more versatility, more functionality and most importantly, more innovation,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “With the new α7 III, we’ve taken many of our newest and most advanced imaging technologies from the acclaimed α9 and α7R III models and paired them with an all-new 24.2 MP back-illuminated sensor to deliver the ultimate full-frame camera for enthusiasts, hobbyists and professionals alike. It’s a camera that punches far above its weight class in every capacity. Combined with our impressive selection of 26 native full-frame E-mount lenses, it provides a level of performance that is simply unmatched in the industry.”

Spectacular Full-frame Image Quality

The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5 stopix improvement in image quality. The camera also features a massive 15-stopii dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate color reproductions of skin tones and the vibrant colors of nature.

This new full-frame model can also output 14 bit RAW format[ix] even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilization system that results in a 5.0 stepv shutter speed advantage.

Significant Advances in AF Speed and Performance

The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2xii the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor[x]. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

Speed to Capture Every Decisive Moment

The new α7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fpsiii with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xi]. This high speed mode is available with either a mechanical shutter or a completely silent shootingiv, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fpsiii in live view mode with minimal lag in the viewfinder or LCD screen.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xii] function to allow the α7 III to automatically detect frequency of the lighting and time the shutter to minimize its effect on images being captured. This minimizes any exposure or color anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

High Quality 4K Video

The new α7 III is an outstanding video camera as well, offering 4Kvi (3840×2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x[xiii] the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma)[xiv] picture profile is available on the α7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Upgraded Build, Design and Customization

Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the α9 and then again in the α7R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per chargeviii, it offers the world’s longestvii battery life of any Mirrorless camera, as the new camera utilizes Sony’s Z series battery NP-FZ100 that have approximately 2.2 times the capacity of the W series battery NP-FW50 utilized in the α7 II.

The new camera features “My Menu” functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and review, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant.[xv]

The α7 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder™ with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. It also is capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also offering a SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal for increased flexibility in power supply and faster image transfer speed during tethered shooting.

The α7 III model also comes with Sony’s new software suite “Imaging Edge”, which extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development. In the latest Version 1.1, several improvements have been implemented including about 10%[xvi] faster data transfer speed for remote shooting from PC (PC tether shooting) and about 65%[xvii] improvement in the response speed for RAW image editing. For more information, please visit Imaging Edge support page. www.sony.net/disoft/d/.

The camera is also compatible with a wide variety of Sony E-mount accessories including the BC-QZ1 Battery Chargerxviii, VG-C3EM Vertical Grip.

Pricing and Availability

The Sony α7 III Full-frame Interchangeable Lens Camera will ship this April for about US$2000 for the body and US$2200 in a kit with the FE 28‑70 mm F3.5‑5.6 kit lens. In Canada, it will be sold for $2600 CA for the body and $2800 in a kit with the FE 28‑70 mm F3.5‑5.6 lens. The camera and kits will be sold at a variety of Sony authorized dealers throughout North America.

A variety of exclusive stories and exciting new content shot with the new α7 III camera and other Sony α products can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand.

The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube. Detailed information pages within Sony.com for the new products can be found at:

[i] Approximate, effective
[ii] Sony test conditions
[iii] In continuous “Hi+” mode. Max. fps depends on camera settings.
[iv] Some distortion may occur with fast-moving subjects.
[v] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
[vi] Class 10 or higher SDHC/SDXC card required for XAVC S movie recording, UHS speed class 3 or higher for 100 Mbps recording.
[vii] Among non-reflex interchangeable lens digital camera equipped with auto focus function as of February 2017, based on Sony research.
[viii] CIPA standards. When using the LCD monitor. 610 images when using the viewfinder.
[ix] Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON.
[x] With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
[xi] Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions.
[xii] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording.
[xiii] 24p recording. Approx. 1.6x at 30p.
[xiv] Connect to an HDR (HLG) compatible Sony TV via a USB cable to view HDR (HLG) movies.
[xv] Not guaranteed to be 100% dust and moisture proof.
[xvi] The transfer speed has been measured with multiple images using α7R III, SuperSpeed USB (USB 3.1 Gen 1), and Uncompressed RAW ( L: 7952 x 5304)+JPEG Extra fine.
[xvii] Measured with: CPU Intel® Core™ i7-6700 Processor 3.40GHz, Memory 8GB, OS Windows® 7 Professional, and Uncompressed RAW (α7R III  L: 7952 x 5304)
[xviii] Not supplied in box