WORLD’S FIRST FLASH FEATURING AUTO INTELLIGENT BOUNCE TECHNOLOGY* INTRODUCED FROM CANON
New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images
MELVILLE, N.Y., Feb. 25, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.
“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”
At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.
Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.
The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99**. For more information please visit, usa.canon.com.
* As of February 25, 2018. For a list of compatible Canon cameras please visit, usa.canon.com/470chart
** Availability, price and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.
Samyang AF 14mm F2.8 EF
January 8th, 2018, Seoul, South Korea – Global optics brand, Samyang Optics is pleased to unveil its first autofocus lens for Canon full frame DSLR cameras: AF 14mm F2.8EF. This light weight wide angle lens inherits the renowned image quality of Samyang’s wide angle series and delivers a quiet, fast and accurate autofocus system.
World Class Wide Angle Lens, Samyang 14mm
This first EF mount autofocus lens from Samyang encapsulates the brand’s universally respected optical technology, especially in the wide angle lens category. From a total of 15 lenses in 10 groups, 7 special optic lenses have been chosen in the production of this lens, to maximize the image quality.
The use of 2 aspherical lenses, 4 high-refractive lenses, and 1 extra-low dispersion lens minimizes distortion and various aberrations while producing crystal clear resolution. The remarkably even image quality from centre to corner of the wide 116.6 degree angle of view appears distinctly on its MTF chart.
Ideal Autofocus Lens with High Usability
Importantly, the minimised weight and movement of the focusing lens group enables quiet and pleasant autofocusing with high accuracy. This compact Samyang AF 14mm F2.8 EF weighs only 485g without lens caps and hood and is the best travel partner to capture unforgettable moments on your journey.
Weather-sealing and a built-in AF/MF switch increase usability.
Available from February 2018
This world-wide Samyang AF 14mm F2.8 EF inherits the renowned image quality of Samyang’s wide angle series from the manual focus 14mm F2.8, the premium XP 14mm F2.4, the AF 14mm F2.8 FE autofocus lens for Sony full-frame mirrorless cameras and professional cinema lenses, and the XEEN 14mm, 16mm and 20mm.
The lens will be available globally from February and a suggested retail price is EUR 699.
Samyang AF 14mm F2.8 EF specifications
|Lens type||Prime lens|
|Max Format size||35mm FF|
|Focal length||14 mm|
|Lens mount||Canon EF|
|Number of diaphragm blades||7|
|Special elements / coatings||1 ED, 2 ASP, 4 HR + Ultra Multi Coating|
|Minimum focus||0.20 m (7.87″)|
|Full time manual||Yes|
|Focus distance limiter||No|
|Weight||485 g (1.07 lb)|
|Diameter||91 mm (3.58″)|
|Length||96 mm (3.78″)|
Canon Properous Giveaway (3rd Jan 2018 ~ 28th Feb 2018)
Online Registration Warranty : https://ylwc.canon.com.my/
Yongnuo has made a name for itself as the go-to brand for cheap photo gear, and that includes several Canon lens alternatives (some of which seem like outright clones) that sacrifice some quality while slashing 60-80% or even more off the price. So far, Yongnuo has released its own versions of Canon’s 50mm F1.8, 35mm F2, 85mm F1.8, and 100mm F2. And today, they add one more to the list.
Meet the Yongnuo YN 14mm F2.8: a lens that looks very similar to Canon’s own 14mm F2.8L II. Here they are side by side:
According to Yongnuo’s description, the YN 14mm F2.8 sports 12 lens elements in 9 groups (Canon’s has 14 elements in 11 groups) and a 7-blade aperture (Canon’s has 6 blades). The other big difference is the focus motor. The Canon 14mm F2.8L II USM has an ultrasonic motor, while Yongnuo’s 14mm sports a standard DC motor; expect a much louder experience if you’re going to try out this lens.
The minimum focusing distance (0.2 meters), aperture range (F2.8-F22), magnification (0.15x), and angle of view (114°) are all identical.
Finally, the Yongnuo 14mm F2.8 will feature the same USB connection as the company’s 100mm F2, allowing for firmware updates that could help sand down the lens’ rougher edges after it makes its way into consumer hands.
For now, we don’t know when the Yongnuo YN 14mm F2.8 will officially arrive at online retailers, but we’ll keep an eye out for you.
As for cost, the Canon 14mm F2.8L II retails for $2,100. And while we don’t yet know exactly how much Yongnuo plans to charge for the YN 14mm F2.8, you can bet it’ll cost a whole lot less than two grand. To give you a frame of reference, Canon’s 100mm F2 USM lens goes for $500; the Yongnuo knock-off is just 160 bucks.
To learn more about this lens, head over to the Yongnuo website.
Canon Marketing Malaysia service is ready to perform Canon log upgrade for EOS 5D MK 4. With cost of RM430 exclude GST.
Canon Log( C Log) is setting used on video mode with enhanced color grading options. As short, below points of improvement.
- Better details in shadow, less clipping in highlights
- Wider dynamic range up to 12 stops, perfect for video recording in difficult lighting conditions
After upgrade, Canon log settings will added in video menu as below.
For more information on the log upgrade features, please refer to below link.
Contact Canon Malaysia at:
Canon Marketing (Malaysia) Sdn. Bhd.
Consumer Imaging & Information Division
Canon Marketing (Malaysia) Sdn Bhd
No. 6-2-01, Canon Tower, UOA Business Park (Tower 6),
Jalan Pengaturcara U1/51A, Seksyen U1,
40150 Shah Alam, Selangor, Malaysia
Does gear matters? Or is it the person behind the camera?
The photographers at Mango Street made an interesting video having two photographers with different gears (beginner set vs professional set) shooting the same model.
The two professional photographers each used a discontinued = RM2k Canon Rebel T3i (EOS 600D) and low-end lenses (a kit 18-55mm and a 40mm f/2.8 pancake lens), and they invited their friend who isn’t a photographer (but who possesses a basic understanding of photography) to shoot the same model at the same location using a high-end RM13k Canon 5D Mark IV with a RM8k Canon 35mm f/1.4L II lens.
Below are some of the photos taken by them:
Daniel (Pro with Amateur Gear)
Rachel (Pro with Amateur Gear)
Justin (Amateur with Pro Gear)
Which sets of photographs you think is the best? We can’t judge sharpness and resolutions from the photos shown in Youtube, but composition wise, Daniel and Rachel definitely show some more interesting shots here. From the video, it can be seen that the Pro Photographers are able to direct the model more confidently, into the position / angle that they wanted.
Launched 9 months ago in September 2016, is the Canon EOS 5D Mark IV still upto date with the current professional bodies from Sony and Nikon?
Let’s take a flash back look of the features and highlights of the camera at slides below:
We also compare the new EF16-35 f2.8L III USM & EF24-105mm f4L IS II USM with their previous generations.