Canon Speedlite 470EX-AI Flash, World’s First Intelligent Bounce Flash!

WORLD’S FIRST FLASH FEATURING AUTO INTELLIGENT BOUNCE TECHNOLOGY* INTRODUCED FROM CANON

New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images

MELVILLE, N.Y., Feb. 25, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.

“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”

At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.

The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99**. For more information please visit, usa.canon.com.

* As of February 25, 2018. For a list of compatible Canon cameras please visit, usa.canon.com/470chart
** Availability, price and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.

YongNuo Unveiled First Li-ion Powered Flash – YN686EX-RT

Hong Kong camera company Yongnuo, known for its affordable lighting gear and knockoff Canon lenses, has launched its first Li-ion powered speedlite: the YN686EX-RT flash for the Canon RT system. (Nikon version should be available in a few months time).

The first company that introduces Li-ion flash is Godox, model VN860 that can deliver over 500 full power shots at ultra fast recycle time of less than 2 seconds. Normal AA powered flash requires 4 seconds recycle time in full power output.

The YongNuo YN686EX-RT Speedlite—which was quietly released a couple of months ago—is available through eBay and Amazon and features an integrated 2.4GHz transceiver and a 2,000mAh Li-ion battery able to power 750 full-power flashes. This model can be used as either a master or a slave, and it offers optical slave triggering, according to the Speedlite’s product page.

In addition, the Speedlite YN686EX-RT features a dot-matrix LCD display that shows the battery charge level, a USB port for firmware updates, and an electric zoom lamp head with a 20 – 200mm range. Other features include high-speed sync with shutter speeds up to 1/8000s, a stroboscopic mode, and support for both Custom Functions Setting and Auto-Save Setting.

Yongnuo’s Speedlite YN686EX-RT is available online starting at $150 USD (around RM645).